Rihanna's Fenty x PUMA AW17 Runway

Rihanna's Fenty x PUMA AW17 Runway

It’s a not a surprise that the Rihanna Fenty x Puma AW17 collection took the crowd by storm. Rihanna in her own words wanted to create a "Marie Antoinette at the gym" look for Paris Fashion Week.

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The show was held in the magnificent Paris National library and we instantly, thought of preppy/sporty American high school fashion, but with Rihanna’s and Puma’s badass version of it.

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Singer turned fashion and beauty icon has been raising the bar for designers and brands for quite a while now. This anticipated collaboration made us fall back in love with the cult sportswear classic, Puma.

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Classic pieces like tartan fabrics and wellington boots were paired with American style shirts, puffer jackets, and the classic Puma logo. Makeup was just as important as the pieces, warm-toned eyeshadow and cool toned lips was used to revamp the fall trend.

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Each model was seen on the catwalk holding an item in relation to the theme, some held teddy bear backpacks, books, and skateboards adding that cute geek chic. Alongside traditional tartan motifs, we saw bursts of loud primary yellow and orange colours, resembling familiar basketball shirts, worn by the Lakers.

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Sport’s wear has come a long way since the 70’s where it was first popularised. Rihanna x Puma reinvents this style by bringing together old school looks, reviving it with a fresh 2017 style.  

Written by Naseema Khanom

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FashionDmitrij Vasilenkopuma, Rihannah, humbmag, humble, art, magazine, article, runway, aw17