BLAUER & PIRELLI Launch a capsule collection FW 25-26
Presented during Milan Men’s Fashion Week 2025, the collaboration combines two brands on
the cutting-edge for innovation and design.
Milan, January 17, 2025 Blauer and Pirelli, two icons celebrated for their innovative approach and distinctive style.
Have joined forces to create the Blauer x Pirelli capsule: a limited-edition collection of four no-gender outerwear pieces crafted from recycled materials. The collaboration seamlessly merges Blauer’s focus on essential functionality with Pirelli’s dedication to cutting-edge design, delivering a unique blend of form and performance.
Blauer’s heritage in workwear and technical outerwear resonates with Pirelli’s legacy of technological innovation, high-performance engineering, and passion for sport. United by shared values—such as meticulous attention to detail, uncompromising quality, and a pursuit of uniqueness—the two brands officially presented their capsule during Milan Men’s Fashion Week 2025. The result is a forward-thinking collection that underscores both brands’ commitment to sustainability and style.
‘Blauer and Pirelli are united by a common denominator: the pursuit of perfection,’ says FGF
Industry CEO Enzo Fusco. ’This collaboration is not only a celebration of our shared values, but an
invitation to look forward, towards a future where innovation and research coexist. Blauer has
always been a brand that stands out for its sports fashion in step with the times and which - thanks
to its performance - increases its turnover every season’.
‘For over a century and a half, Pirelli has been synonymous with performance and innovation, but
also with culture and design. In recent years, our brand has reached new heights of strength and
recognisability worldwide, conquering even the youngest, most style-conscious audience’ - said
Marco Maria Tronchetti Provera, SVP Pirelli Design & Assets Conversion - ’The partnership with
Blauer represents a clear opportunity for us: to explore new expressive possibilities of our brand
through apparel that puts the consumer in touch with the Pirelli world of emotions, identity and
passion.’
The Blauer x Pirelli capsule collection presents four exclusive, functional outerwear pieces that combine next-generation materials with a refined color palette of black and yellow—a nod to Pirelli’s signature hues. Each garment in this range underscores a shared commitment to innovation, environmental responsibility, and standout design.
The Performance Puffer
Designed to withstand the elements with both style and practicality, the Performance Puffer is crafted from recycled polyester with Taslan fabric inserts. Its seamless tubular construction allows for unrestricted movement, while internal and external polyurethane lamination ensures that the jacket is fully waterproof and windproof. An adjustable hood and internal drawstring at the waist further protect against inclement weather. Modern utility features include waterproof pockets and a Flash LED Pocket for smartphones, while adjustable double Velcro cuffs reveal the technical DNA at the core of this collection. The result is a versatile jacket that fits perfectly into a contemporary wardrobe.
The Layered Versatility
Ideal for those who appreciate adaptable style, this sleeveless puffer matches the technical construction of its full-sleeved counterpart. Crafted from recycled polyester and Taslan fabric with Repreve padding, it features a seamless tubular design for ease of movement. Waterproof and windproof, the vest is equipped with a waterproof zip closure and two contrasting side pockets, offering a sleek yet highly functional look. An internal drawstring waist and the signature Flash LED Pocket underscore the focus on smart, practical details—making it the perfect piece for layering when you need both style and performance.
2 in 1 Plus Pocket Middle Parka – The Urban Explorer
Engineered to keep pace with an on-the-go lifestyle, this parka boasts a “2 in 1” design that pairs a three-layer laminated windbreaker shell with a removable Repreve-padded liner. Double lamination and laser-cut, glued recycled Taslan accents ensure waterproof protection and enduring quality. The adjustable hood, waterproof zipper, and multi-purpose bellows pockets provide maximum utility, while the drawstring waist and adjustable cuffs allow for a personalized fit. Complete with the Flash LED Pocket, this piece fuses high-tech convenience with forward-thinking design.
Dust Coat – The Tech Trench
Striking the perfect balance between style and practicality, this trench coat is crafted from a three-layer recycled polyester fabric with double lamination, ensuring protection against wind and rain. A vented back panel promotes breathability, while laser-cut, precision-glued details add a contemporary flair. The double front closure—featuring both a waterproof zipper and buttons enhances versatility, and ergonomic sleeve darts paired with adjustable cuffs allow for optimal comfort and freedom of movement. Two side pockets and a discreet Flash LED Pocket, hidden beneath a zip, demonstrate meticulous attention to detail, with a personalized Velcro detail on the sleeve offering a distinctive finishing touch.
A Sustainable Vision
Upholding a more responsible approach to fashion, the Blauer x Pirelli capsule embodies both refined creativity and a tangible commitment to reducing environmental impact. Launching in August, the collection will be available at Blauer flagship stores, on www.blauerusa.com, and through a selection of premium boutiques worldwide.
Blauer x Pirelli FW25/26 Capsule Collection Launch
