MARVEL HILL SS25

Marvel Hill by Genaro Rivas: A Fashion Journey

Genaro Rivas, the first and only Peruvian designer to present at London Fashion Week, returns to this international platform for the third consecutive time with his new collection: Marvel Hill, which will be showcased during the LFW24. This is Rivas’s first collection since graduating from the London College of Fashion in July 2024, marking a new chapter in his career as a designer. This achievement not only represents a personal milestone but also reflects his commitment to sustainability and fashion as a tool for social change.

Marvel Hill is a visual and emotional exploration of freedom and transformation, where each piece reflects the dialogue between craftsmanship and contemporary design. The collection is built on a foundation of sustainable materials, with a strong focus on social responsibility, involving women's communities in both Peru and East London. These collaborations are a fundamental part of Rivas's creative process, as he views fashion and art as catalysts for positive change.

Inspired by the unexpected beauty of everyday life, Rivas captured photographs in locations such as Leyton Tube Station in East London and the sidewalks of Barranco in Lima, which he then used to create unique prints. These images form the basis for a layering of textures that give the collection a vibrant and futuristic character. “Marvel Hill is an imaginary place where everything comes back to life, where fashion becomes an extension of the landscape around us,” explains Rivas.

The SS25 collection is marked by bold volumes and a striking color palette, blending traditional artisanal techniques with a contemporary vision of design. The pieces have been handcraftedwith the support of MH Tejidos, Fabric Works and Studio Akthreads between Peru and London. Also, collaborating with emerging talents from Wimbledon College of Arts. Each garment seeks to be a statement of fashion with purpose, in line with Rivas’s philosophy of using fashion as a vehicle for change.

The casting has been directed by Ray Rehman, while the hair design is led by Richard Philipart for My Organics, and makeup is done by the London Make-Up Institute in collaboration with NACO, with music produced in Peru by Proyecto Prado. The video team, formed by a duo from Central Saint Martins, describes the experience as: “A combination of creative and technical mastery, creating a unique visualization for Genaro Rivas’s show.”

Marvel Hill follows the acclaimed collections Beautiful James and Aerion, solidifying Genaro Rivas as one of the most innovative voices in global fashion. With his focus on sustainability, artisanal work, and fashion with purpose, Rivas positions himself as a pioneer in contemporary design, pushing the boundaries of what fashion can achieve on the global stage.