Inside the Mind of INF 25AW: Where Transformation Meets Tradition
Fashion is often defined by its seasonal whims and passing trends, yet INF stands apart by embracing constant evolution quite literally. Rather than designing clothing that remains fixed in form, the brand’s core philosophy revolves around garments that seamlessly adapt and transform. It’s a concept as bold as it is practical: A single pair of trousers can become a skirt, a shift of color can be triggered by a simple adjustment, and even a bag can be cleverly reimagined as a shirt. For INF, these ingenious details aren’t simply about style; they offer a window into cultural storytelling and innovation.
A Cultural Bridge in the Fashion World
Beyond its shape-shifting designs, INF embodies a spirit of cultural exploration. Each collection draws on a tapestry of global influences, with the brand using fashion as a medium to preserve, celebrate, and reinterpret diverse traditions. Sustainability lies at the heart of INF’s ethos—“minimising consumables and maximising quality” is the guiding principle. The label actively experiments with pioneering materials, including garments crafted from paper and recycled plastic bottles, proving that eco-consciousness and elegance can indeed go hand in hand.
INF’s impact resonates on the global stage, with showcases at New York Fashion Week, Taipei Fashion Week, and London Fashion Week, as well as a successful pop-up store. In a historic feat, INF became the first brand to host a fashion show at Taiwan’s National Chiang Kai-shek Memorial Hall, drawing an audience of 1,500 in collaboration with the Taiwanese government. Such milestones have solidified INF’s international reputation, securing it a spot among the Global Top 500 brands by NJAL.
Deconstructing a Designer’s Mind: Kuo Wei’s Signature Series
At the helm of INF’s creative vision is designer Kuo Wei, whose work invites us to consider what truly shapes a brand beyond mere aesthetics. In his Signature Series, he dissects not only garments, but also the very thought processes behind them. By peering into his Taiwanese upbringing, personal philosophy, and penchant for blending cultural touchpoints, we begin to see how INF deconstructs and reconstructs global influences to create wearable narratives.
This season, Kuo Wei takes that idea one step further MRI images of his brain are transformed into prints on the garments, resulting in a surreal yet purposeful undertone that speaks to the label’s “abstract deconstruction” approach. It’s a striking visual metaphor for the marriage of mind and material, memory and invention.
Sustainability Before Waste Even Happens
INF’s latest collection doesn’t stop at eye catching prints. Kuo Wei is notably more concerned with preventing fashion waste than reacting to it. The brand’s multi-wear series already emblematic of INF reaches new heights this season, with garments designed to morph into entirely new forms. One piece might serve as a dress on Monday, then be worn as pants on Friday. This endless adaptability aims to reduce consumption by ensuring clothes remain relevant across various occasions and over time.
“We’re offering more than just a fashion item,” Kuo Wei shares. “By giving clothes multiple identities, we hope they remain beloved staples in people’s wardrobes long-lasting companions that reduce the need for constant replacements.”
Pushing Boundaries, Telling Stories
INF’s vision seamlessly merges art, culture, and sustainability, delivering a collection that both challenges and enchants. Through playful yet practical design, the brand forges new paths in how we wear, appreciate, and connect with our clothes. By celebrating heritage while embracing forward thinking materials and methods, INF continues to prove that transformation is more than a trend; it’s a profound statement about the enduring relationship between identity, innovation, and the future of fashion.
