The Perfect ECOfriendly Boyfriend Jeans by JEANERICA
“Swedish label JEANERICA launches Niagara, the new perfect boyfriend fit made with organic and recycled cotton, and nothing else.”
The new Niagara jeans by Scandinavian label JEANERICA is a streamlined 5-pocket boyfriend silhouette designed to sit confidently at the hip, featuring a mid-rise waist and straight leg.
Made from an organic and recycled cotton denim composition, and nothing else, with a robust texture in a distinctively faded deep blue vintage-wash, using less water than conventional washing techniques. Unique fabric (no elasthane) allows an easier recycling process after end of use. Finished with classic tobacco stitching.
ABOUT JEANERICA
Lena Patriksson Keller, founder of Patriksson agency, and Jonas Clason, formerly Head of Denim & Special Projects at Acne Studios, founded JEANERICA in 2017 in Stockholm. Made to last thanks to organic fabrics and innovating techniques, the JEANERICA wardrobe offers modern and timeless pieces.
JEANERICA makes the difference thanks to their ecofriendly engagement. The denim is made with organic cotton and their washing techniques allows notable water savings.
The brand offers both women's and men's collections, composed of denim essential pieces in organic denim and cotton. The t-shirts and sweatshirts are in biological cotton to follow Jeanerica's sustainable approach.
JEANERICA is available online and distributed in several stockists in Scandinavia and Europe.