Discover JUNNA - Effortless Chic AW24
JUNNA, the Japanese-British womenswear brand, continues to re-contextualize traditional craft. The Autumn Winter 2024 collection was shown as part of On-Schedule LFW and PFW, drawing inspiration from Japanese street photography documenting drunk and exhausted workers sprawled across Tokyo’s streets.
This season’s collection delves into the dichotomy of exhaustion and professionalism. The runway comes alive with pieces that seamlessly blend elements of weariness with a distinct sense of purpose.
The colour palette, carefully curated from city landscapes of our narrative, aims to blend individuals into the monotonous greys. From the twisted and folded tailoring to the playful yet undone aesthetic, each garment is embedded with the juxtaposing narrative of professionalism and exhaustion.
Fabrics range from Shibori-dyed silk jersey to traditional wool coats, an ease of mixing modernity and tradition. Stainless steel tie pins are utilized as embellishments, feminizing the classically masculine accessories. Emphasised and vertical diagonal lines are used to create the harsh lines seen in corporate architecture.
