Photographer N A O M I / J A M I E Studio

J-ANT(6van17).jpg — NEW OLD FASHIONED

A creation between elderly and young creative minds in the world of fashion.

Fashion is a complex subject and the need for innovation is unstoppable. We have reached a point in the life of fashion where there is no longer anything new. Nowadays, we re-create what we have once seen and transform it into a slightly different design, which is then considered to be innovative and trendy.

As a matter of fact, all the possible fashion items have been executed in the past, what we have left now is the room to innovate with the help of technology, but what if you love tradition and want to preserve it?

Jessica António, a Portuguese fashion and textile designer based in the Netherlands, shows us the contrasts between dated and innovative fashion aesthetics through styling and visual communication.

“As part of my graduation collection I researched traditional handcraft techniques, which I used to portray a feeling of nostalgia. On the other hand, the use of crochet and hand-knitted items communicate J-ANT.’s motto that strives for craftsmanship and supports slow fashion.”
‘NEW OLD FASHIONED’ is a project initiated by J-ANT. in collaboration with GRANNY’s FINEST, a conscious wool brand that brings lonesome elderly together through organized knitting sessions. At this point, Jessica searches for a possibility to innovate and depict old-fashioned hand-knitted socks in a new creative manner.

The designer worked together with footwear designer Naomi Hille to create perspex shoes, which reflect the contrast between slow fashion (handmade quality) and fast-fashion (mass production). The shoes are carefully styled with GRANNY’s FINEST hand-knitted socks and photographed in a much minimalistic aesthetic way to convey today’s zeitgeist.

Photographer / @naomi_jamie_studio
Styling and Design / @jantdesign
Socks by J-ANT. in collaboration with / @grannysfinest
Shoes by J-ANT. in collaboration with Naomi Hille