Discover MARINE HENRION back to FILM in NYC Campaign 22
THE BRAND MARINE HENRION EVOLVES OUT OF THE TRADITIONAL FASHION CIRCUIT ARTICULATED AS A FORM OF EMANCIPATION
The collections are timeless, building coherent read-to-wear in continuous evolution. Every season, new pieces are added to the «core collection», building a strong offer, all of which nurtures Marine Henrion’s DNA. By adopting a non-seasonal tempo and thus limiting the pollution engendered by the release of new collections twice a year, the brands mission is to contribute to the current environmental combats.
The graphic cuts and the tactical cut-outs allow free body movements, in a subtle and delicate manner. Each piece is designed to become modular with the help of eyelets and laces; a playful association portrayed through different looks.
ABOUT THE DESIGNER
Based in Paris where she founded her eponymous brand in 2015, French Designer Marine Henrion designs versatile and sophisticated pieces, inherited from the Space Age of the 60s and the minimalism of the 90s. Daughter of an architect, the creations of Zaha Hadid, Herzog & De Meuron, Oscar Niemeyer, and Le Corbusier inspire her, both for their aesthetics and their design.
A pragmatic wardrobe looking towards the future, entirely Made in France. Committed to respecting a sustainable approach in line with current environmental challenges, Marine Henrion reflects outside the box, crafting her own pathway away from tradition.
All collections are Made in France, produced in limited quantities or on an order-based production model, keeping the focus on sustainability and durability. The ecological approach is the main premise of the creative process. Once or twice a year, fresh looks and accessories are designed to complement previous collections, developing a harmonious offer in perpetual evolution. built from neoprene (black or white) or in plastic transparent polyurethane), the collection designs are minimalist, comfortable, and versatile.
Neoprene, which is the key fabric of the ready-to-wear collections, is produced near Lyon, in a family-owned manufacturer. This fabric has been selected for its incredible softness and its technical qualities notably the fact that it keeps you warm in winter and respires in summer. All comply with the OEKO TEX Standard label. through the years of collaboration, they developed new ranges of neoprene fabric, like the «airswim neoprene», made especially for swimwear, or the «thin neoprene», more suitable for comfort pieces such as leggings. Ultimately, the leather present in the choker accessories is Made in Italy, whilst the Polyurethane used for coats and bucket hats is 100% recyclable.
Marine Henrion 22' campaign, shot in the heart of New-York City.
Crédits -
Direction Artistique : Marine Henrion & Lara Damiens
Réalisation : Mathias Ponard
Montage : Lucas Morin
Photographie : Pierre Boissel
Modèle : Lara Damiens
Musique : Arnaud Grandjean alias Arno Zhao