Momonary Autumn/Winter 2024
Momonary made their London Fashion Week debut in collaboration with 3M with their Autumn/Winter 2024 “Mappa Mundi” catwalk show on Thursday February 15th at 5pm opening the five day show and event schedule. Through this collaboration science is applied to fashion design bringing innovation to the catwalk – 3M innovations allow Momonary to express themselves creatively without compromising on utility. Over 40% of the looks to be shown on the catwalk at the Momonary Autumn/Winter 2024 collection are created in collaboration with 3M incorporating 3M™ Thunsulate™ innovations for warmth, breathability, and lightness.
Momonary is a contemporary womenswear brand founded in 2019 by Zeng Yue and Fu Fanding and based between Shanghai and London. Momonary is about expression and movement, freedom and comfort; they propose a fresh femininity, one which is at once girlish yet fearless. Through collaboration with 3M material innovations, Momonary are able to realise this vision with garments combining liberating lightness, with durability and warmth. Momonary design for tactility recognising the important of physical touch and contract with the skin as a balance to an increasingly digitalised lifestyle. Softness against the skin, structure against the body, and the warmth and protection from the elements afforded by 3M™ Thinsulate™ technology.
3M is on American Fortune 500 company applying science in collaborative ways to improve lives daily across more than 60,000 products operating in more than 70 countries. 3M’s core technologies help solve problems around the world. The company has pledged over $1billion over 20 years to accelerate environmental goals, including achieving carbon neutrality across operation by 2050. 3M’s global headquarters is powered by 100% renewable electricity, and over 50% of the company’s global electricity is from renewable sources.
The Momonary x 3M collaboration applies science and innovation to advance fashion creativity through their 3M™ Thinsulate™ LIGHT Series and 3M™ Thinsulate™ Extra Soft Insulation lines. Thinsulate ™ LIGHT Series is a new revolution in the 3M family debuting on the catwalk for the first time in London this season exclusively with Momonary, offering a thin, lightweight insulation with superb warmth and laundering durability. Thinsulate™ Extra Soft Insulation stands out for its soft hand feel enabled by thinner fibres, making possible garments with gentle beauty and a soft sensory experience.
Could you share any insights into your creative process, from conceptualization to execution, and how you maintain a sense of cohesion while exploring diverse styles and techniques?
One of the most important aspects is to ensure that the theme of each season is something that genuinely interests me. Typically, when selecting a theme, I choose something that has been on my mind for the past six months or so, or something that has captivated me. This allows for thorough and extensive research, as genuine interest serves as the best teacher. It enables me to delve deeply and spontaneously into the subject matter, while also evolving my own design language.
How do you balance pushing creative boundaries with ensuring your pieces remain accessible and functional for everyday wear?
We have always approached our designs thematically, ensuring that our designs reflect the mood of our research. At the same time, we prioritize craftsmanship to ensure that our garments are well-finished, and we consider practicality in terms of fit. Our focus on materials is on warmth, lightness, and waterproofing, which is why we utilize 3M Thinsulate™ insulation. For this collection, we have incorporated 3M Thinsulate™ Extra Soft Insulation (Type ES), known for its soft hand feel and thinner Fibers that enhance the garments with a gentle beauty and a soft sensory experience.
