Tommy and Gigi release a speedy NEW collection.
Written by Jordan Ellen Wood | @jordy_ellen
And people say third time's a charm… Gigi Hadid has unveiled her most recent collection with Tommy Hilfiger for the 4th time running. Their collaboration was one of the most talked about in fashion, bringing in the style we love to admire in Gigi and mixing it with Hilfigers classic niche. The joint label Tommy x Gigi, will be coming back to break our bank balance one again. After previous collections of Tommy Pier, Tommyland and RockCircus all showcased around fashion capitals of the world, they will be bringing the long awaited one to Milan Fashion Week.
“My vision for TommyNow was to create a global platform that we could take on tour to bring our show experience to new audiences around the world,” Hilfiger tells WWD. “It’s about the fusion of fashion, entertainment and pop culture, and experiences, performances, and inspiring interactions that are designed around our consumers. As one of the fashion capitals of the world, Milan is the perfect place to celebrate our next TommyNow show.”
Of course, as we Instagram stalk Gigi, we can tell her life is as hectic as the wine aisle in Asda on a Friday night.. And this was one of the reasons behind the new SS18 collection; speed. With Tommy’s love of motorsports and Gigi’s fast past lifestyle in the fashion industry, they knew basing their new collection around what they have a connection with, was something that had to be done. I am in love with the colour blocking of red, white and blue. Classic colours that are understated in our wardrobes and must be worn more of. The sport luxe themed looks are what we are all wanting to get our hands on, from the comfiest sweatpants to the perfectly stitched gloves.
We are day in and day out inspired by Hadid’s street style looks. Gigi’s on-the-go vibes are something we all wish could pull off as well as her. In all her collections with Tommy Hilfiger she wanted it to relate to her true style. Speaking to Vogue about her first collection, she said from the start “Creatively speaking, it’s something that’s really true to my style. I wanted it to be something that when people look at it, they know I was the one who designed it, and that it’s something I would genuinely wear?”. I can see why it sold out in record time… Besides the perfect complexioned face of Gigi, it wasn’t just her looks that got some of the clothes sold before even the show started.
Head over to Tommy.com, where you can have a browse of the images from behind-the-scenes, as well as being able to keep an eye out on the pieces that appeal to you and your wardrobe. I will take one of everything please? Keep pressing the refresh button as come February 28, I can guarantee it will be another sell out like previous collections.
